Tara Short

My design process is to jam-pack your artboard with references, inspiration, moods, and illustrations about the topic that inspire me. Then take that all away to recreate and mold your artboard to fit your own unique taste. I believe in starting big and then going back to refocus on all the vital information. As Dieter Rams puts it, “My goal is to omit everything superfluous so that the essential is shown to best possible advantage.” Every subject has endless possibilities and everything has already been done, so referencing the past and current will help you take on your own design aesthetic and let it shine.

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