Amanda Cash

My view of design is summed up by this quote by Dieter Rams: “Good design is as little design as possible.” It may be easy to catch people’s attention with a complex, flashy design, but for me, good design isn’t just something that looks cool. I design to communicate; I think simplicity makes a greater impact. Every element in the design has a purpose, every design decision was made with intent, and is therefore more meaningful. When I design, I aim to avoid the unnecessary and anything that overwhelms the viewer. In fact, I think that’s what sets designers apart: that ability to practice restraint while delivering an enjoyable experience.

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